ABOUT US

Profile and qualifications

23+ years’ experience, developing strategies and new value proposition enabling Business Development through boosting available resources and coordinate individuals’ talents as team to maximize results. I’m keen to stretch my mind learning status quo of the market fundamentals to ideate on how to connect points that seems not aligned for others cross functions. Connected to my hobbies I was able to evolve capabilities that become personal pillars to sound delivered track record results.

TROPICALIZE YOUR OFFER

Our Methodology merges the approaches from Blue Ocean, EMP Elanco and Cargill Marketing Academy

ROAD MAP

Assessing / analysing:

Diagnostic of where you are, understand the customer, competition, consumer, and your own business (4C’s);

PLANNING

Choose “where to play” & “how to win” , create a plan to support your value proposition over time (7P’s)

IMPLEMENTING

Choose the means to activate your plan (7P’s), identify key capabilities that need building

OUR CUSTOMERS

BUSINESS CASES

Professional accomplishments

Know some achievements of our Team of 15 highly qualified professionals
COMMERCIAL & BUSINESS STRATEGY
    • Go To Market strategy for 15+ countries in Latam, all species building from the ground up team/ process and distribution channels;
    • Sales growth from USD$ 5,4MM to 13.5MM/year (2018-21), +55% ($1.5MM) 21/22, +58% ($3MM) 2023
    • Global R&D/ Innovation: Managed in all Latam 20+ projects (Controlled & Field trials).
MARKETING STRATEGY
    • Design tropical portfolio strategy & positioning creating a regional offer;
    • Regional Key influencers program to educate on Postbiotic (https://www.postbioticbenefits.org/) and health ROI to influence selected types of target market.
    • Corporate communication & Crisis management episodes participation: Nitrofurans; Hormones, Vet Drugs Residues and Ivermectin, Traceability and Hilton quota, Sustainability and ONG’s (Greenpeace).
SUSTAINABILITY
    • Stakeholder management & strategic alliances (Public/ Private);
    • Dairy production project with Minas Gerais state government (FAMEG/ Balde Cheio) using FAO metrics. Enabling access to 205 technical and 1.950 small producers.

Agri BR – Business development experts

Tropicalize you offer!